PARNELL C. JACKSON JR.
-
D&AD SHIFT X GOOGLE
- client
-
Smirnoff Smash
- ROLE
- Copywriter
- Opportunity
- Gen Z is drinking less but SMASH needs to break
- through in Culture for Gen-Z (legal drinking age)
- consumers. They asked for a culture space that SMASH
- could authentically play within that generated a BIG
- impact and buzz. We created “The Bodega” A communal space
- for Gen Z to meet with one another. F
- TEAM
- Zenobia Bho
- Ondine Hudson
- Francis
- Arman Gibbs