PARNELL C. JACKSON JR.            




  • D&AD SHIFT X GOOGLE  

  • client
  • Smirnoff Smash

  • ROLE
  • Copywriter  

  • Opportunity
  • Gen Z  is drinking less but SMASH needs to break
  • through in Culture for Gen-Z (legal drinking age)
  • consumers. They asked for a culture space that SMASH
  • could authentically play within that generated a BIG
  • impact and buzz. We created “The Bodega” A communal space
  • for Gen Z to meet with one another.
  • F

  • TEAM
  • Zenobia Bho  
  • Ondine Hudson  
  • Francis  
  • Arman Gibbs