PARNELL C. JACKSON JR.            

• D&AD SHIFT X GOOGLE  

• client

• Spotify X D&AD

• ROLE

• Copywriter  

• Opportunity

• As short-form content platforms like
• TikTok  grow, connecting with emerging
• artists and building fan bases has
• become challenging. Gen Z’s shorter
• attention spans and lack of physical
• community spaces led us to create
• “The Spot,” combining nostalgia from
• shows like TRL and MTV Unplugged to
• foster personal interactions and
• emotional connections between artists
• and fans in both physical and digital
• spaces.

• TEAM

• Kibria Chavez

• Sasha Fyffe
• Jobanny Cabrera
• Syreeta Williams
• Gabriel Guzman  

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